Consulting

Projects Undertaken

Manufacturing

Industry

Manufacturing - Automotive components

Service

Re-engineering

Role

Marketing Expert

Description

Provided marketing expertise to team undertaking re-engineering of the company's forecasting and pricing processes.

Industry

Manufacturing - machinery and electronic systems

Service

Market Research

Role

Project Manager and Principal Researcher

Description

Undertook market research to establish the market viability and potential for walk-through metal detectors.

Industry

Food Manufacturer

Service

Strategic review of distribution channels

Role

Project Manager and principal analyst

Description

Project objective was to reduce non-value-adding time by field staff by 15%. Following review of operations and of marketing and strategic context, recommendations identified savings of 40 - 45%.

Industry

Manufacturing - automotive

Service

Facilitating organisational improvement - achieving quantum change

Role

Project Manager

Description

Facilitating senior management to identify the key elements needed to be actioned to enable the fulfilment of major performance improvements. The project involved detailed interviews with all senior staff. Design and conduct of intensive off-site five day workshop. Facilitating the process to achieve an outcome with full commitment from each of the participants.

Industry

Petroleum based roof repair products

Service

Market and distribution system analysis and strategy development

Role

Project Manager

Description

Analysis of foreign client's existing distribution structure in Australia and recommendations for strengthened product representation. Report dealt with dealer/distributor effectiveness, market/consumer perception, pricing, product usage, product adoption and acceptability.

Industry

Aluminium powder and paste products

Service

Market audit, market strategy

Role

Project Leader

Description

Development of marketing structure for revised business plan incorporating industry and market analysis, customer expectations analysis, review of marketing structure and process, targets, pricing, promotion, technology, sales and distribution, product strategy, human resources, research and development, innovation methodologies, training and management information systems. The assessment involved analysis of the Australian, Japanese and Korean markets together with overviews of other Asian markets.

Industry

Printing

Service

Business planning and strategy development

Role

Project Leader and principal analyst

Description

Development of business plan and marketing strategy incorporating industry and market analysis, customer expectations analysis, review of marketing structure and process, targets, pricing, promotion, technology, sales and distribution, product strategy, human resources, manufacturing, innovation methodologies, training and management information systems.

Industry

Furniture manufacture

Service

Market Research, Distributor Identification, Product Sourcing

Role

Project Manager

Description

To locate business suppliers and distributors and to identify substitute products.

Industry

Plastics manufacturer

Service

Market Research, Distributor Identification, Product Sourcing

Role

Project Manager

Description

To locate business suppliers & distributors & to identify substitute products.

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