Consulting

Projects Undertaken

Sport, Entertainment, Tourism, Hospitality

Industry

Racing

Service

Project Management

Role

Project Manager

Description

Appointed to manage the client's efforts, resources and staff; and to provide strategic advice, during a major re-engineering program and to ensure that the client delivered the necessary inputs required by the re-engineering consultants.

Industry

Government - Sport and Recreation

Service

Business Plan

Role

Business Planner

Description

Designed and structured the business plan for the Victoria Stadium - Docklands project.

Industry

Entertainment

Service

Project Management

Role

Project Manager

Description

Project management of seven client projects.

Industry

Entertainment, Hospitality and Gaming

Service

Business and Market Planning

Role

Plan designer

Description

Initially designing the Business and Market Plan structure and format for the development of $1.8 billion Casino development.
The client adopted the Plan framework which incorporated:
• an analysis of the business opportunity
• a strategic analysis - international and domestic
• an analysis of the industry environment
• analysis of impacts of international, domestic and state tourism
• analysis of social environment, social and community impacts
• a comprehensive market analysis and statement of marketing strategy
• operational plans
• organisational and management personnel and structure details
• corporate structure, ownership and control details
• operating agreement details and structure
• labour relations details and employee terms and conditions
• staff training details
• security issues
• Implementation plans for both temporary and permanent casinos.
• Once compiled, we critically and constructively reviewed the document.

Industry

Tourism

Service

Tourism Strategy

Role

Principal strategist

Description

Strategy Development of tourism/marketing strategy for South West Gippsland incorporating two of the top three Tourist products in Australia. Brief was to develop viable strategy for the entire geographic region bounded in the East by Phillip Island, East by Wilson's Promontory, North by the Grand Ridge Road, and the South by the ocean. The strategy had to address individual marketing strategies for each town/city/area within the region as well as providing a homogeneous theme for the entire South West Gippsland area.

Industry

Tourism

Service

Feasibility and market strategy

Role

Project Manager

Description

Project management of demand study for major Melbourne four and half star 300 bed hotel.

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