Knowledge Base

About Business Plans

One Page Plan

Dr Jack Jacoby
DBA, MBA, BA, CMC, MIMC, AFAIM
Managing Director - Jacoby Consulting Group

Method:

1. Define the OUTCOMES you want the business to deliver. Write these in the first white row.

2. Determine WHEN these outcomes are required by. Write the dates in the second white row.

3. For each area in the left column, write the degree the item contributes to each of the required outcomes and the timeframes that they will be achieved.

4. If the total of each column (last row) doesn't deliver, as a minimum, the desired outcomes in the first row, then you've got a problem. If you can't fill out the top row, you've got an even bigger problem. So... work out why you're in business and what you want from it in identifiable and measurable terms. Then fill out the rest as a way of assessing the cohesion, congruence and SANITY of your business. This also applies to projects and investments.

OBJECTIVE

Objective #1

Objective #2

Objective #3

Objective #4

Measurable Outcome:

 

 

 

 

When By:

 

 

 

 

MARKET CONTRIBUTION

Objective #1

Objective #2

Objective #3

Objective #4

Market #1

 

 

 

 

Market #2

 

 

 

 

Market #3

 

 

 

 

Market #4

 

 

 

 

Total Market

 

 

 

 

PRODUCT SERVICE CONTRIBUTION

Objective #1

Objective #2

Objective #3

Objective #4

Product #1

 

 

 

 

Product #2

 

 

 

 

Product #3

 

 

 

 

Product #4

 

 

 

 

Total Product

 

 

 

 

DISTRIBUTION CHANNEL CONTRIBUTION

Objective #1

Objective #2

Objective #3

Objective #4

Channel #1

 

 

 

 

Channel #2

 

 

 

 

Channel #3

 

 

 

 

Channel #4

 

 

 

 

Total Channel

 

 

 

 

SERVICE LEVEL CONTRIBUTION

Objective #1

Objective #2

Objective #3

Objective #4

Service Attrib. #1

 

 

 

 

Service Attrib. #2

 

 

 

 

Service Attrib. #3

 

 

 

 

Service Attrib. #4

 

 

 

 

Total Service

 

 

 

 

COMMUNICATION & PROMOTION CONTRIBUTION

Objective #1

Objective #2

Objective #3

Objective #4

C & P Tactic #1

 

 

 

 

C & P Tactic #2

 

 

 

 

C & P Tactic #3

 

 

 

 

C & P Tactic #4

 

 

 

 

Total C & P

 

 

 

 

HUMAN RESOURCES

Objective #1

Objective #2

Objective #3

Objective #4

HR Policy #1

 

 

 

 

HR Policy #2

 

 

 

 

HR Policy #3

 

 

 

 

HR Policy #4

 

 

 

 

Total HR

 

 

 

 

INFORMATION TECHNOLOGY

Objective #1

Objective #2

Objective #3

Objective #4

IT Tactic #1

 

 

 

 

IT Tactic #2

 

 

 

 

IT Tactic #3

 

 

 

 

IT Tactic #4

 

 

 

 

Total IT

 

 

 

 

ORGANISATION STRUCTURE

Objective #1

Objective #2

Objective #3

Objective #4

OD Tactic #1

 

 

 

 

OD Tactic #2

 

 

 

 

OD Tactic #3

 

 

 

 

OD Tactic #4

 

 

 

 

Total Structure

 

 

 

 

OUTCOMES SUMMARY

Objective #1

Objective #2

Objective #3

Objective #4

Market

 

 

 

 

Product/Service

 

 

 

 

Channel

 

 

 

 

Service

 

 

 

 

C & P

 

 

 

 

HR

 

 

 

 

IT

 

 

 

 

Structure

 

 

 

 

Total Outcomes

 

 

 

 

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